Saturday 16 November 2013

CSR POLICIES

Corporate social responsibility is a form of corporate self-regulation integrated into a business model.This policy serves as a built-in mechanism whereby a business monitors and ensures it's active compliance with the law, ethnical standards, international behaviours, and even it's environment.
It is also a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through it's activities on the environment, consumers, employees, communities, stakeholders, and all other members of the public who may also be considered as stakeholders.
The benefits of the CSR depends on the nature of the business or enterprise.This is because the definition and application of this policy varies in every business organisation.

Using easyJet as an example, easyjet is a British airline carrier based at London Luton Airport,operating on over 600 routes across more than 30 countries with over 200 Airbus aircraft.Its corporate social responsibility lies with the safety of their customer's, connection with their staff, and the environment. Their environment policy is governed by these promises:

  • To be efficient in the air
  • To be efficient on ground
  • To lead in shaping a greener future for aviation, for example, shaping aircraft design e.g. the ecojet
  • Easyjet high efficiency=lower emission=lower fares.
As a way of going greener,they are said to emit 22% less carbon per passenger km than traditional airlines flying the same routes and aircrafts.
Easyjet sees striving for excellence in environmental, social, and ethnical activities as a key behaviour for a successful and sustainable business.It is positive for their share holders, staff, and suppliers.(easyjet.com).



1 comment:

  1. Another fact you might use to demonstrate their clear focus on CSR is their relationship with UNICEF. It is always worth commenting on the COST of having a good CSR policy versus the positive image its gives a business. In this way you could say that having one conflicts with the interests of different stakeholders

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